Points Creative
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LED BY LIGHT Campaign

LED BY LIGHT Campaign

#LEDBYLIGHT was a national Campaign telling the stories of four users of Ledlenser flashlights and headlamps. The campaign focused on four 2-3min videos highlighting the way that Ledlenser helped the subjects extend their day. A lot went into the selection of the talent: their story, their popularity on social media and the activity had to be asperational to be included. ledlenserusa.com/ledbylight

PROJECT MANAGEMENT | CREATIVE DIRECTION | ART DIRECTION

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